K.E.Y. PLATFORM 2021

Real Digitization of Work Norms

There is one thing that we have learned at work, from the COVID-19 pandemic: We have been doing a lot of “fake work.” As we work remotely, we have learned that we do not have to insist on sitting in the office and spending unnecessary time to do our job. As we hold conference calls using Zoom, we have realized that we do not have to stick to unnecessary formality and procedures for a meeting.

Fake work is usually created at the workplace by higher-ranking employees, who want to assert their authority or vested interests, and dumped on their subordinates. Telecommuting has been spreading among Korean companies, too, but there are not a few companies and management teams who are hesitant for fear of losing control over employees. However, things have changed completely. We are living in a totally different environment. Not so long ago, it was difficult to get approval from the boss and the company if you want to work from home, but now the tables have turned and there are not a few companies where you have to submit a request in order to work in the office. The COVID-19 pandemic served as an opportunity to realize fundamentally that we have to work more efficiently. KEY PLATFORM 2021 will present De-fakeworking (fake work elimination) solutions to Korean companies.


Hybrid working, De-fakeworking and Outperforming

There are many studies showing that working digitally, such as remote work, improves productivity. The digital work environment helps boost work performance because work is not driven by the talented few but a larger number of members can collaborate efficiently and smoothly. The less picky you are about where and how you work, the higher productivity you can achieve. These days, companies are looking for “hybrid workers” who can take the initiative and determine when and where they can be most productive. Hybrid employees work both in the office and elsewhere. They choose how they will work and work most productively wherever they choose to work.

KEY PLATFORM 2021 will seek and present solutions to help businesses accept the digital work environment without adverse effects and maximize productivity through joint research and in-depth discussions with global innovators, experts and scholars who are leading digital transformation in the world. Results of the MoneyToday team’s pre-conference coverage show that experts emphasize the following as processes to maximize productivity from working digitally: △cultural acceptance (providing technology, communicating policy) △flexible collaboration (providing collaboration tools, connecting employees, customers, partners and supply chain) △virtual work environment (accelerating equipment installations and facility construction, supporting mobile demand) △ seamless networking (ubiquitous networks, connecting partners) △continuity (developing a contingency plan), and △adaptive security (preemptive defense system). To ensure that the digital workplace works properly, it should be particularly noted that the organization should clearly present the right policy guidelines, action plans, priorities and benefits expected to its employees. The management should also define what and how much can be expected from digital workplace tools and platforms and share goals and targets with employees.

To work digitally, companies should build an active and democratic corporate culture that welcomes change to allow employees to communicate more, go beyond the status quo and take challenges, and propose different ways of working. You can check out everything about digital workplace at K.E.Y. PLATFORM 2021.