• Date: 18~19 June, 2013
  • Venue: Conrad Seoul, Korea
  • Contents: Plenary Session – ‘Global scenario for 2018’ report and future strategy
  • Presentation: Breakout Session–6 tracks and 12 sessions of Marketing, Finance, Technology, China Business etc.
                        Speakers – 40 global speakers, 10 donation speakers includingthe CEO of global innovative
                        corporation, global finance experts etc.
  • Host: MoneyToday Media


K.E.Y. PLATFORM makes you feel like watching a movie

MoneyToday Media held the “K.E.Y. PLATFORM 2013” in Yeouido, Seoul on June 18, 2013, on the occasion of the 14th anniversary of its founding. Participants in the event said in unison, “It’s like watching a movie.” One participant from a local brokerage firm commented, “The 2018 Global Scenario video made me feel like watching a movie in a theater. It was so impressive that I even found myself wondering what I will be doing five years from now.”

The “K.E.Y. PLATFORM 2013” was organized as an event through which participants can forecast the global economic environment for the next five years. According to the “2018 Global Scenario” presented at the general assembly, the business environment is expected to change at an unprecedented pace for the next five years. It predicts the advent of an era of G0 featuring no clear leadership and the weakening of traditional growth engines against the backdrop of low global growth. However, it also sees some positive signs with the emergence of technologies like 3D printing, wearable computing, green energy, big data, cloud computing, etc.

The audience was especially appreciative of the Seoul to Chicago video conversation with Austan Goolsbee, professor at the University of Chicago and former economic advisor to U.S. President Barack Obama. A participant from a logistics firm mentioned, “I felt that speakers were well-prepared. The unique and fresh format and clear themes enabled me to easily understand the contents; I even felt an impulse to take part in every session, if possible.”

Foreign speakers also joined the ranks of K.E.Y. PLATFORM fans. Michael Träm, Advisory of Droege International Group, who led the general assembly, spoke very highly of the conference, saying “I was able to find innovative ideas, surprising inspiration, and insight that can enhance corporate capabilities to implement business strategies. Business leaders were in a position to prioritize targets for innovation and transformation through the K.E.Y. PLATFORM.” Herald Heinrich, professor of Luneburg University stressed, “It was surprising to see the process of various viewpoints being converged towards one point through the collective intelligence of experts. It’s a brand-new approach. This conference is a must-attend event for everyone, regardless of their areas of expertise.”

The “K.E.Y. PLATFORM 2013” was not over yet when it had to be wrapped up. All the stories from the conference were compiled into a book titled “The Crucial Future in 5 Years,” which was published later in November 2013. The book has been once put on the best-seller list in economy and business administration category.

It has yet to see it final curtain fall. The 2013 event served as a venue for us to think over how to prepare for the next five years while the succeeding conference should provide an opportunity to specifically answer the question of ‘how’. Namely, the “K.E.Y. PLATFORM 2014” should function as a reply to the “K.E.Y. PLATFORM 2013.” It will meet the needs of the times.

  • 마이클 트램 Michael R.Tram
    Michael R.Träm Head of Advisory for Droege International Group

    "The conference offered break-through thinking, eye-opening inspiration and quick-wins to improve the strategies of companies. Leaders could prioritize innovation and transformation programs for their firms and institutions. K.E.Y. PLATFORM 2013 is an incubator for creative ideas and learning from world-class experts and young business leaders - It belongs to best-practice in the global world of top business conferences“

  • 헤럴드 하인리히 Harald Heinrichs
    Harald Heinrichs Professor of Sociology, Lüneburg University

    “It was surprising to see the process of various viewpoints being converged towards one point through the collective intelligence of experts. It’s a brand-new approach. This conference is a must-attend event for everyone, regardless of their areas of expertise. It was an inspiring conference and I have enjoyed very much being in Seoul.”

  • 매튜 퀸트 Matthew Quint
    Matthew Quint Professor, Columbia Business School (Director of the BRITE Conference)

    "You and your team put on a great event. The breadth and diversity of content was really excellent, and by and large the speakers were very compelling.”

  • 카렐 란누 Karel Lannoo
    Karel Lannoo CEO of the Centre for European Policy Studies

    “It was a great pleasure to be there. Thanks for an extremely well organized conference and an entertaining meeting. I hope I can be with you again.”

  • 오스탄 굴스비 Austan Goolsbee
    Austan Goolsbee Professor of the University of Chicago Booth School of Business (Former Chair of the White House Council of Economic Advisor Bio)

  • 저우창우 Qiangwu Zhou
    Qiangwu Zhou Deputy Director General of Asia-Pacific Finance and Development Center

  • 박원순 Won Soon Park
    Won Soon Park Mayor of Seoul

  • 가렛 반 더 붐 Garret Van der Boom
    Garret Van der Boom Head of International Distribution, Quirky

  • 타라 하이어벳 Tara Hirebet
    Tara Hirebet Head of Asia Pacific, Trendwatching.com